Proper Identity Management on Online Platforms
The internet is a very important platform for human beings the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. There are those who use it for advertisement. Building of brands is also happening online. The brand can be your own name that you want to sell to make money or for other reasons. Creating of a brand from your own name starts with creating an online profile.
Creation of an online identity is an easy task. However, managing that profile and what to appear when searched is not as easy. The reason is that search engines generally reveal everything about your if a name is searched. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This creates a problem for many people. You want some parts of your identity revealed while others to be hidden. How do you ensure that this happens?
You cannot talk about online identity management without including search engine optimization. With search engines, it is possible to customize what appears after searching. This can enable you to dictate what appears if your name is searched. Business persons use SEO to create a competitive edge over their competitors. This happens if other people are offering similar products online.
A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. The man had court cases that affected his name. Most aspects of his life were revealed and linked to the case that he was involved with. Even his images were attached to the court case as portrayed on online platforms. Now, if you search the name of the person, there is a problem. When searched, information about his court cases and outcomes is revealed predominantly. That includes photographs taken when in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. Can Michael dictate what appears when his name is searched? Can he control what details appear? There is a solution to this. The solution is optimization of what appears when your name is searched. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.
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